Here are some dissertation topics on this theme. These dissertations are very often written as part of a professional master's degree, and each one requires the candidate to give specific examples relating to the company where they completed their internship or apprenticeship.
Topic 1: The role of internal communication in business
This topic will focus on what internal communication is and why it is essential. The dissertation should emphasise the fact that communication also plays a very important role in developing corporate culture (develop the concept of corporate culture with specific examples, anecdotes, etc.).
The more effective communication is within departments, the better the relationship with the customer.
It will also highlight the different types of communication that exist and define which one is most effective in a given company and why.
Sometimes, internal communication is not always successful within companies; it is often neglected, which leads to problems with team cohesion and, even more so, a waste of time for both managers and employees. Note all the advantages of this communication and all the problems (with examples) caused when it is lacking.
Topic 2: Internal communication as a motivational tool within the company
Two concepts are involved here: internal communication and motivation. We will begin by defining each concept.
Internal communication is generally defined in broad terms first. We need to highlight the relationship between this communication and human resources, define the information process within a team and the role of internal communication.
Here too, we will focus on communication within a specific company.
Next, we will introduce the concept of motivation by linking the two concepts and explaining why good communication promotes employee productivity on a daily basis. Always use specific examples and counterexamples.
Topic 3: Internal communication among executives and managers
Here, we focus more on the world of executives. Two concepts are also discussed: internal communication on the one hand, and executives and managers on the other. We highlight the relationship between good communication among managers and better results within the team of employees.
What methods of communication do managers use to keep abreast of their team's results? The importance of meetings, daily briefings, and notices for staff. Also discuss the notion of competition that can sometimes exist between managers in a company. What is the role of managers? Are they listened to and respected by senior management? If not, what impact could this have on work teams? On internal communication?
Topic 4: Internal communication in the digital age
This is a very topical subject, given the increasingly important role played by digital technology in businesses. Provide definitions of communication and digital technology. Also give specific examples of how digital technology is interpreted in your company. How has digital technology changed the daily lives of employees and managers? How has it improved the internal communication process?
You could also highlight all the advantages that digitalisation brings to the communication process: time savings, greater flexibility, more readily available information at all times, meaning that fewer important things fall by the wayside. Emphasise the fact that digitalisation is also a guarantee of innovation and modernity for a company, which gives employees the feeling that they are working in a modern and dynamic company that is in tune with the times.
Also talk about the various communication tools that exist. Telephones and tablets, digital displays, newsletters, corporate social networks, and collaborative intranets. Always back up your statements with specific examples and give the advantages and disadvantages of each tool.
Topic 5: The impact of internal communication on customer relations
Two concepts are highlighted here: internal communication and customer relations. Define both, and explain why the relationship between them is obvious within a company. How can the different departments within the same company create a better customer experience, and thus promote customer loyalty?
Give specific examples of good coordination and, if possible, bad coordination, and discuss customer reactions in each case. Also highlight the different customer profiles from one company to another. What are their expectations and needs? Are they demanding, and if so, do they have good reasons to be, and why?
Poor internal communication can cause a company to lose many customers in the long term.
